We live in an era of big data. With quality data we increase our sales and profit and drive business. On the other hand, with poor quality data – particularly in a CRM, we damage the business and the entire company takes a hit.
I spent the whole day with a team last week. The team were really switched on. Sharp, motivated, clever. No lack of effort. But what was lacking was quality data in their CRM.
According to an article in the the Harvard business review from 2016, dead-end data as recently as four years ago was costing US businesses $3 trillion per year.
Instead of live, living, verifiable, vibrant data in our CRM, we have dead-end, deceased, dead-beat data. Zombies. No pulse. Nothing. The cost to your sales people is frustration. The cost to your business is stagnation.
So much out of date data, so much dead information. A dead-end database full of zombie records. So my question to you today is: Can you afford to let your CRM become a ZRM?
Why your CRM data is your second most important strategic asset after your people
What the cost to your business is when your sales teams have to rely on dead-end data
Why 62% of organisations are marketing and prospect data that’s up to 40% inaccurate.
Which options you have to start eliminating bad data and train people to input good data