Last week we spent some time together looking at 4 ways in which your team are losing you money. To date, we have given you 8 ways in total and you can download a free pdf booklet summarising those 8 ways. That’s on the resources page on our website.
We’re going to expand on one of the points from that free resource guide. We touched on it 2 weeks ago. That is: your insides sales team cannot get people to believe them.
So, what is the solution to this problem?It’s mastering the art of story telling.
Today, I’m going to define what story-telling is, why great stories work in sales, when to use them and how to coach the skill of storytelling with your sales team. So grab a pen and strap yourself in.
Which the three kinds of knowledge sales people need to perform and sell
The 7 factors which help to make selling work using powerful stories
The 3-part story selling framework and the three ‘magic’ ingredients
How to coach and embed storytelling skills in your high-performing sales team